One of the most appealing features of board games media for me, is the possibility for players to alter the rules according to their own preferences and agreement (between players). This is something not so many other media of games can provide.
The first moment you see a board game at the store also is the most crucial moment in your life to decide if you want to love it, or simply set your eyes upon any other games.
One of the biggest challenge in introducing board games is about how to explain the rules in the simplest way yet interesting.
Most people are seeing game in narrow point of view. They associated game heavily with digital game, table top game, or sport. There is nothing wrong with that, but I think it is much more fun if we are able to see game in much broader sense because nevertheless we are playing “real life game” everyday.