For this month’s Ngummara With Expert, we invited Kevin Yonathan all the way from Solo. He is the owner of Plevia raincoat and collaborating with Gibran Rakabuming Raka for Tugas Negara Bos raincoat.
Kevin started his sharing session with how he first join the raincoat industry. His big family already involved in raincoat industry and expected him to run the family business after his study. But instead, he created his own brand with different approach. Plevia raincoat have a modern model compare to the old raincoat which makes them standing out from the other.
Another obstacle in raincoat industry is weather. A lot of raincoat is sold during the rain season, but it’s harder to sell during dry season. So their strategy is to produce raincoat as many as they can while making marketing plan during dry season and then sell it according to their marketing plan during rain season.
We learned about marketing an distribution management also Kevin reminded us that innovation and good quality products are important to create demand and sell better. Thank you Kevin!