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User Generated Content and Competitive Innovation on Sharing Day

Sharing Day Agustus

After absent on last month, Sharing Day is held again on August. This time, Brendan and Isa got the chance to share two different topics to Kummara team.

First, Isa shared his experience in joining two-days workshop about competitive innovation. He talked about creating goals, identify product’s strength and weakness, and also how to win competition using innovation.

The second sharing session was from Brendan about User-Generated Content and how it is affecting the gameplay. For example, Blizzard created contents on Hearthstone based on user’s creation. By letting user/player becomes the “game developer”, gamedev will get the data of what the user likes or dislikes and can create a better engagement between user and game.

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