Ngummara With Expert: Agam Hanafiah
For the first Ngummara with Expert in 2017, we invited Agam Hanafiah from Brodo. Brodo is a local fashion men brand that started from footwear. Now, their products include shoes, apparel, and accessories.
Agam talked about how Brodo started and what makes them different from another brand. Brodo emphasizes local value in every product line, such as for their series name or using local batik pattern on their shoes. Agam also talked about how they manage the stock and production line so their shoes are always in best quality.
The unique feature of Brodo is that they have the Legacy series, which is the premium brand of Brodo. This shoes only made by order and can take time up to 1 week for the production. They even create a special promotional marketing to tell the customer about what are the factors that make the shoe premium.
From this session, we learn a lot about unique marketing idea and the passion for creating the best product. Thank you, Mas Agam!