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Define Your Market, Define Your Business

For this month’s Sharing Day, Manikmaya Games’ business manager, Andre, shared about how to define the market to expand the business. Is it important to define the target market for business? And how to define it to find the right market?

Andre introduced us to a marketing tool called Segmentation Targeting Positioning (STP) to help define the target market. There are 4 actions in STP tool: Segment the market, Assess attractiveness, Select and Positioning. It’s important as well to identify competitors so we can create a better positioning and create a better marketing result. This tool can also be applied not only to games industry but also other business industries.

You can read Andre’s sharing session material below:

Sharing Day 12 – Define Your Market, Define Your Business.compressed

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