Creating Healthcare Campaign Using Stop Motion
Kummara team consist of Eko, Rio and Augi was invited to join Community & Health Oriented Programme class in Medical School of Universitas Islam Bandung (UNISBA). The team shared how to create a creative healthcare campaign and deliver it effectively using social media.
Eko opened the session by introducing some campaign related to healthcare and why it’s important to engage the audience. After that, Rio shared how to deliver a message effectively, starting from a big idea and break it down to a smaller message that gives impact to the audience. Next, Augi shared how to optimize social media to deliver content, from identifying target audience until using the right hashtag.
At the end of the session, Eko challenged the students to create a stop motion video to promote healthcare as a part of the gamification process. The topics ranged from disaster mitigation, communicable disease until vaccination. For a week, they will promote their post and create a report on how their post can engage the audience in promoting healthcare.