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Building a Culture of Innovation through Gamification Workshop


Kummara was invited as one of the speaker in “One-Day Interactive Strategic Workshop: Building a Culture of Innovation through Gamification”. The event is presented by Kubik Leadership, bringing up about ideas exploration in creating and building a culture of innovation using gamification approach. Together with Eko Nugroho, also participated as speakers are Jamil Azzaini (Co-founder & CEO Kubik Leadership), Stuart Lloyd (Chief Hothead at Hotheads Innovation), and Indrawan Nugroho (CEO & Lead Consultant CIPTA Innovation)

Eko as CEO and Lead Game Designer Kummara explained about the understanding of gamification and how gamification can involve in building innovation in business environment. Eko also talked about associating identifying employees as different types of gamers to design a good gamification which can be implement in a company. To 107 workshop attendees, Eko gave example on some gamification projects in Indonesia, such as Board Game Challenge 2015 and Pos Indonesia Bergerak, which are done by Kummara.

Another message point that Eko emphasized in the workshop is behavior is a combination of motivation, ability and triggers (according to The Fogg Behavior Model) so to create a positive behavior toward innovation, employee should be given chances to set meaningful and impactful choices that provided by gamification concept.

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